Role: Lead Designer
Goal: An educational campaign to be used throughout 2021 as new safety protocols are announced. Kicked off with generating awareness and educating employees about the COVID-19 vaccine.
Solution: ARM YOURSELF WITH KNOWLEDGE: An internal toolkit featuring a badge of honor to encourage employees to follow safety measures to protect themselves and others. The campaign visually aligns with the Cox brand and existing COVID-19 material while creating a unique look and feel that is easily identifiable as the Arm Yourself campaign.