Role: Senior Designer
Goal: Manheim is working to create a connected client experience as clients’ needs have evolved due to the pandemic, exposing room for improvement. They wanted a new look and feel that reflected their recommitment to dealers.
Solution: OUR MISSION IS YOURS. A genuine, raw, authentic approach to the brand that incorporates rugged textures and strong, structured typography. We coordinated a photoshoot to photograph real Manheim dealers to highlight throughout the campaign. Our goal is to make our dealers the hero of every aspect of what we do.